-•- UltimateBizSource.com Newsletter - Issue 168 -•-
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The UltimateBizSource.com Newsletter is an e-zine that is dedicated
to bringing our readers the very latest on the home business
front. This weekly publication has a current database of 33,000+
opt-in subscribers. This is a 100% opt-in e-zine. To be removed
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This letter is never sent unsolicited.
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Site Of Interest
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You may not know this, but we have five other websites that offer 
a newsletter that's just as good as this one! Since 1998 we have 
been working online and helping other business owners build their
own businesses. Over the past 5 years we've seen quite a bit and 
have pretty good idea of what works and what doesn't and we would
love to share it with you. Go ahead and visit The Home Biz Digest
at http://www.thehomebizdigest.com and subscribe to our newsletter.
Each week we produce brand new content based on our years of web 
based business experience and give it to you absolutely free. As
a subscriber to our other publications you'll get tons of content
that we know will help you become more successful. On top of the 
great content we provide, we of course also offer a number of the
best online advertising options out there. One of the major ways 
we help other business owners succeed is by putting their product
in front of a group of hungry buyers who are motivated and ready
to get going. When you advertise with us, you will see an instant
return on your investment. There hasn't been much that has stood 
the test of time like email advertising, and we've got a ton of 
great options for you. Do yourself a favor and head over to our 
site with your mouse ready to add us to your bookmarks. Next time
you need to get the word out, and get it out fast just pull up 
the bookmark and get your ad out there. As I said before, we've 
been doing this for five years at this point, and the fact that 
we are still around has to tell you something. It's up to you if
you subscribe or not, but can you really think of a good reason
not to? Free content, great advertising options, and information
about products from providers who are ready and waiting to build
your business. Could it be any better?

 
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Featured Guest Article
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WILL SPAM KILL EMAIL MARKETING?
by Doug West

Have you noticed that you get a LOT more email lately then
you did, say just 6 months ago? If so, you also probably
notice that most of it is JUNK you never asked for.

Many "Gurus" predict that email marketing will be a thing of
the past within a couple of years. They claim SPAM or
unsolicited email will clog up mail servers so bad that we
won't be able to do business via email anymore.

While all that may indeed happen, we want to make a few
predictions of our own here. We predict that SPAM filters
and solutions will become more and more powerful, and that
the majority of SPAMMERS will be closed down.

Already there are some fairly useful tools on the market,
and they are getting better. One of the best things you can
use right now are the filters in your email program.
Netscape and Outlook Express both have them. You simply set
filters for words in the body or subject of the email that
you want to reject. Any email that comes in with those words
will go straight to the trash.

Of course, the P*O*R*-NO and other Spammer types try every
trick in the book to get past filters. You can get rid of
about 90% of it with your email filters though. As you spot
new SPAM tricks like P#O#R#N#O in the subject, just add that
to your email program filters.

You can also filter out any email from certain senders or
domains. Play with the filters in your email program and you
should master the options in no time.

Filters on the mail servers don't seem to be as great right
now. They seem to either filter out everything - even email
you want - or nothing at all. If much filtering on the
server is done, it slows the already-bogged-down machines to
a crawl. As faster mail servers with better filters emerge,
the situation should improve.

Coding your email address on your web pages will cut down on
the SPAM you receive. There are simple programs that can do
this for you. This keeps your email addresses from being
harvested from your sites by SPAM ware, and then sold to
every spammer in the world.

We also predict that stiffer fines and penalties will be
imposed on SPAM, and that presidents soon are set as a few
SPAMMERS are caught and prosecuted. Will this stop SPAM? Has
it stopped theft or fraud? It may slow SPAM down.

If you have ideas on how to combat the SPAM problem, now is
the time to make yourself known. Fortunes will be made by
savvy netpreneurs who come up with viable solutions.

Our best guess is that SPAMMERS will continue to SPAM, and
legitimate email marketers will find ways to market with
email. The good news for legitimate marketers is that
ethical forms of email marketing such as solo ads, and
building your own opt-in list are still working well. So go
with the flow until you see that they are no longer
effective. Your list may be extremely valuable to you for
years to come. Just Please don't SPAM anyone and add to the
problem!
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Doug West is the editor of Opportunity Investigator. He has
been interviewed in many of the top home biz publications
like SFI magazine - (see http://kosoma.com/DougWest.htm ).
Take his complementary email course that covers all you
need to succeed online @ http://209.61.158.154/spamkill.htm 

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What Are They Thinking
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Is the price all that matters? I'm constantly amazed by people who
are willing to risk their business just to save a few bucks. There
are constantly posts to forums that say something like "My old free
WHATEVER provider just folded and I lost SOMETHING, can anyone let
me know of another free provider?" You'd think these people would 
take a hint and pony up a few dollars, but they don't. I recently 
read one post where a person lost an opt-in subscriber base that 
was nearly 10,000 subscribers strong because his free provider is
no longer in service. What was this guy thinking? Many people are 
willing to spend thousands of dollars to produce an opt-in list of
10,000 subscribers, so why would anyone risk such a valuable thing
on a free provider? A good autoresponder company can be found for 
as little as $8.95 per month ( at emailaces.com ). Is the risk of
losing 10,000 subscribers really worth more than $8.95 per month?
The same goes for just about all free products. Free email is bad,
free hosts are bad, it's all just bad! If you're in business then
you have to expect to spend a few dollars each month to secure the
success and viability of that business. A single mailing to a list
of 10,000 prospects could easily cover the cost of a good mailing
list system for a year, so why not spend the money? I guess that 
some people just don't realize they're in business, or are trying
to fool themselves into thinking that cheaper is always better. I
just don't know what all these people are thinking! Free providers
fold every month, why risk it!

 
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UltimateBizSource.com Advertising Information
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